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Privacy Policy

Version updated on 24/02/21


Liz Morrell ("we", "us", "our", "Liz Morrell") regularly collects and uses personal data that identifies you ("you", "your") directly or indirectly ("Personal Data"). The protection of your Personal Data is very important to us, and we are committed to complying with legal and regulatory requirements, as well as to our ethical commitment to only process Personal Data that is strictly necessary with care, and to keep it secure.


The purpose of this Privacy Policy is to tell you when, why and how we collect and use your Personal Data ("Policy"). We recommend that you read it carefully. Data protection law does not apply to whose who have passed away, however Liz Morrel will always keep all information you provide about your loved ones confidential.


We may make changes to this Policy from time to time as necessary (for example, to update it or to comply with legal requirements or changes at Liz Morrell). We recommend that you review this Policy regularly so that you always know what Personal Data we collect, how we use it and with whom we share it.


1. Who is responsible for the management of your personal data ?

We are responsible for the processing of your Personal Data carried during your use of our website, the subscription to our newsletter or any services you request from us.

2. When do we collect your personal data and what personal data do we process ?

We collect Personal Data directly from you when you browse our website; make an appointment to use our services; register to receive our newsletter; or contact us with questions, suggestions or comments. We may also collect Personal Data when you interact with us on social platforms such as Facebook (always in line with the applicable platform’s terms). We will not knowingly collect Personal Data from children and our services are not targeted towards children.


We may collect or process the following categories of Personal Data:

  • Your Identity: your personal contact information, including your name, address, telephone number and e-mail address.

  • Your payment information: in connection with the payment of any of our services.

  • Your e-mails, comments and opinions: your verbatim texts collected through any online questionnaires or forms, or other means of communication made available to you.

  • Content you generated on social platforms when interacting with our pages: including pictures or videos, usernames or verbatim comments or posts. We do not usually process these outside of the relevant platforms

  • Browsing or cookie data when you use our website.


3. For what purposes and on what legal grounds do we use your personal data ?


We use your Personal Data to:

  • Allow you to book our services;

  • process transactions and send you related information, including order confirmations and invoices;

  • communicate with you and send you important notifications or personalized messages, such as messages about purchases and changes to our terms, conditions and policies;

  • to verify your identity;

  • to create online community events and contests to which you will only be registered after you have expressed your willingness to do so in a direct and unambiguous manner;

  • to use your Personal Data for purposes related to our legal and regulatory obligations.


Legal Basis

The law requires each data controller to define set out the legal basis for the using individuals’ Personal Data. We use your Personal Data based when:


  • This is necessary for the performance of a contract or the conclusion of a contract with you (for example, to fulfil obligations arising from your purchase of our products or services).

  • We have obtained your express consent for processing (for example, before placing cookies).

  • This is necessary to satisfy our legitimate interests as a company, provided that the processing is always carried out in a proportionate manner and in compliance with your right to privacy.

  • We need to do this to comply with a relevant legal or regulatory obligation to which we are subject (for example, in connection with our tax obligations).


If you give your explicit consent to allow us to process your Personal Data, you may change your mind at any time. However, you should be aware that if you choose to do so, we may not be able to continue to provide you with certain services.


4. With whom do we share your personal data?

We may only share your Personal Data with third parties who provide support services to Liz Morrell. These third parties may from time to time need access to our business information which could include Personal Data. These third parties may include:

  • Service providers, who perform functions on our behalf such as providing IT services and maintenance related to our site and computer systems, delivering packages, sending postal mail and email, providing marketing assistance, processing credit card payments.

  • Any regulatory body under whose authority Liz Morrell would be subject, such as data protection authorities.

  • Other third parties, for the purpose of detecting, preventing or otherwise dealing with fraud, security or technical problems.

  • Accountants, banks, lawyers and other professional services firms.


5. How long do we keep your personal data?

We keep your Personal Data for as long as reasonably necessary for the purposes listed in Article 3 of this Policy. In particular, we may retain your Personal Data, for example when we are required to do so to meet legal, regulatory, tax or accounting requirements.


6. What rights do you have?

Your rights are defined in the table below. All these may not be applicable to the process we undertake, however, we want you to know the full extent of your rights under data protection laws.



















































Should you wish to exercise any of your data protection rights, please bear in mind that:

  • Identity. We take seriously the confidentiality of all files containing Personal Data and we reserve the right to ask you to prove your identity if you make a request.

  • Fees. We will not charge you any fees to exercise your rights in relation to your Personal Data, unless your request is unfounded, repetitive or excessive, in which case we may charge you a reasonable fee. We will inform you of all fees before we process your request.

  • Deadlines. We aim to respond to any valid request within one month, unless it is particularly complicated or you have made multiple requests, in which case we aim to respond within three months. If we need more than one month, we will let you know. We may ask you to help us by telling us exactly what you would like to receive and for what reason. You can also suggest keywords to help us in our search.

  • Third party rights. We do not have to comply with a request to receive a copy of the Personal Data (including in the exercise of the right of portability) where this would infringe the rights and freedoms of other living individuals.

7. How do we protect your personal data?

Although we mainly rely on standardised products for the security of our systems, we always strive to keep all information you provide to us confidential and secure. We use a number of measures to secure our system, including password protection and firewalls.



The primary contact for all matters arising from this Policy, including requests to exercise the rights of data subjects is :


Liz Morrell



If you have a complaint or question regarding the use of your Personal Data, please contact us first and we will try to resolve the problem as soon as possible.


You also have the right to file a complaint with your national data protection supervisory authority at any time. In the United Kingdom, the supervisory authority is the Information Commissioner’s Office (ICO). You will find the contact details of this authority below :


Wycliffe House Water Lane Wilmslow

Cheshire SK9 5AF3

Phone : +44303 123 1113
Website: Site web:




What are cookies and web beacons?

A "cookie" is a small text file that we may use to collect data about your activity on our site. For example, when a user visits a page on the Website, a cookie may be placed on the user's device or is read if the user has previously visited the relevant site (if the user has given prior consent for cookies and web beacons). Some of this data can be considered Personal Data.


"Web beacons" are tiny images that carry a unique identifier and function like cookies. They allow us to count users who visit certain pages and help us determine the effectiveness of promotions and advertising campaigns. When used in HTML-formatted e-mails, web beacons can identify the sender if and when the e-mail was opened. Unlike cookies, which are stored on the hard drive of the user's computer, web beacons are embedded invisibly in web pages.


In this Article, we will refer to all types of cookies and web beacons or other tracking devices as cookies.


Why do we use them?

When you visit our website, certain cookies are placed on your computer. Cookies perform a variety of functions, such as enabling you to navigate pages efficiently, saving your preferences and improving your overall experience on the website.


What cookies are used on our website?

We may use the following types of cookies:

  • Operational cookies. These cookies are necessary for the operation of our sites and will allow you, for example, to access secure areas of our sites. These cookies do not collect information about you; they can also be used to save your Internet browsing history. This type of cookie cannot be deactivated.

  • Functional cookies. They are used to recognise you when you visit our website again. This enables us to personalise our content and to store your preferences (for example, your choice of language or region). These cookies do not collect Personal Data. All information collected by cookies is anonymous and is only used to improve the functioning of our website.

  • Performance and Analysis Cookies. They allow us to recognize and count the number of visitors and to understand the behaviour of our website visitors. This helps us to measure and improve the functionality of the Sites, for example, by ensuring that users can easily find the content they are looking for.


How do I disable or delete cookies?

With the exception of Operational Cookies (cookies that are essential to the functioning of our sites), we will always ask for your consent before inserting cookies if we use them. In the paragraph below, we will detail the procedure to follow if you wish to deactivate or refuse cookies that are not essential to the functioning of our site.


Most browsers can be set to notify you when you receive a cookie; you can also choose to block cookies from your browser, but if you do so, you may not be able to take advantage of the personalized features available on certain websites. We do not personalise our website with cookies.


If you wish to change your cookie settings, please open the "Options" or "Preferences" menu of your browser. For more information, please consult the "Help" option of your browser.















Restrict the processing












Object to the processing



Automated decision making


You can ask us to:

  • to confirm that we are processing your Personal Data;

  • provide a copy of this data;

  • provide other information about your Personal Data such as what data we have, why we use it and to whom we disclose it.

We already provide most of this information to you in this policy.



You may ask us to correct Personal Data that is inaccurate. We may seek to verify the accuracy of the data before correcting it. This may be the case where you ask us to correct the email address we have on record for you.


You may ask us to delete your Personal Data, however, we are not always obliged to comply with your request to delete your Personal Data, in particular if the processing of your Personal Data is necessary to comply with a legal obligation, or to ascertain, exercise or defend your rights.


If your deletion request may keep us from providing our services to you, or if we still need your Personal Data for other purposes, we will inform you of this.


You may ask us to limit (i.e., retain but not use) your Personal Data, but only when:


  • their accuracy is disputed (see "rectification" above) to enable you to verify their accuracy; or

  • the processing is unlawful, but you do not want them deleted; or

  • they are no longer necessary for the purpose for which they were collected, but we still need them to establish, exercise or defend a right; or

  • you have exercised your right to object and the verification of compelling reasons is under way.


This right is usually not relevant to our services.


You may ask us to provide your Personal Data in a structured, commonly used and machine-readable format to another controller.


This right is usually not relevant to our services.


Where appropriate, you may object to any processing of your Personal Data which has our "legitimate interests" as its legal basis, if you consider that your fundamental rights and freedoms outweigh our legitimate interests. In such circumstances, we may be able to demonstrate that we have compelling legitimate interests that outweigh your rights.


You can ask us not to be subject to a decision based solely on automated processing but only when that decision :

  • produces legal effects concerning you (such as the rejection of a complaint); or

  • affects you significantly.


This right is usually not relevant to our services.

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